[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hsms.cz\/reklama-musi-stat-za-to\/#Article","mainEntityOfPage":"https:\/\/www.hsms.cz\/reklama-musi-stat-za-to\/","headline":"Reklama mus\u00ed st\u00e1t za to","name":"Reklama mus\u00ed st\u00e1t za to","description":"Pokud je pot\u0159eba n\u011bco propagovat, nab\u00edzet, vychvalovat nebo klidn\u011b i vnucovat z\u00e1kazn\u00edk\u016fm libovoln\u00e9ho druhu, je t\u0159eba pou\u017e\u00edt n\u011bjakou formu reklamy. A to logicky takovou, je\u017e nejl\u00e9pe zabere. P\u0159\u00edpadn\u011b je\u017e v\u016fbec zabere. Proto\u017ee si jist\u011b dok\u00e1\u017eete p\u0159edstavit, jak by v nejextr\u00e9mn\u011bj\u0161\u00edch p\u0159\u00edpadech dopadaly t\u0159eba reklamy na hra\u010dky pro na\u0161e nejmen\u0161\u00ed, kdyby byly uzp\u016fsobeny vkusu bezd\u011btn\u00fdch kari\u00e9rist\u016f, […]","datePublished":"2019-08-20","dateModified":"2019-08-20","author":{"@type":"Person","@id":"https:\/\/www.hsms.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.hsms.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hsms.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hsms.cz\/wp-content\/uploads\/img_a367368_w4238_t1579779185.jpg","url":"https:\/\/www.hsms.cz\/wp-content\/uploads\/img_a367368_w4238_t1579779185.jpg","height":0,"width":0},"url":"https:\/\/www.hsms.cz\/reklama-musi-stat-za-to\/","wordCount":439,"articleBody":"  Pokud je pot\u0159eba n\u011bco propagovat, nab\u00edzet, vychvalovat nebo klidn\u011b i vnucovat z\u00e1kazn\u00edk\u016fm libovoln\u00e9ho druhu, je t\u0159eba pou\u017e\u00edt n\u011bjakou formu reklamy. A to logicky takovou, je\u017e nejl\u00e9pe zabere. P\u0159\u00edpadn\u011b je\u017e v\u016fbec zabere. Proto\u017ee si jist\u011b dok\u00e1\u017eete p\u0159edstavit, jak by v nejextr\u00e9mn\u011bj\u0161\u00edch p\u0159\u00edpadech dopadaly t\u0159eba reklamy na hra\u010dky pro na\u0161e nejmen\u0161\u00ed, kdyby byly uzp\u016fsobeny vkusu bezd\u011btn\u00fdch kari\u00e9rist\u016f, nebo jak by na tom byli v\u00fdrobci a prodejci motorov\u00fdch vozidel, kdyby byly reklamn\u00ed materi\u00e1ly na n\u011b odpov\u00eddaj\u00edc\u00ed vkusu na\u0161ich p\u0159ed\u0161koln\u00edch d\u00edtek, nemaj\u00edc\u00edch \u0159idi\u010dsk\u00fd pr\u016fkaz. Reklama prost\u011b mus\u00ed vypadat tak, jak si to vy\u017eaduje c\u00edlov\u00e1 skupina. A jakkoliv se ned\u00e1 tvrdit, \u017ee bychom byli zrovna n\u00e1rodem g\u00e9ni\u016f, je jist\u00e9, \u017ee na v\u011bt\u0161inu populace nezabere n\u011bjak\u00fd cosi propaguj\u00edc\u00ed text, kter\u00fd nem\u00e1 hlavu ani patu, nedok\u00e1\u017ee vyj\u00e1d\u0159it podstatnou my\u0161lenku a je pln\u00fd pravopisn\u00fdch chyb. Vypad\u00e1 to sice samoz\u0159ejm\u011b, ale p\u0159esto se m\u016f\u017eeme zejm\u00e9na na internetu dnes a denn\u011b setkat s texty vytvo\u0159en\u00fdmi n\u011bk\u00fdm, kdo rozhodn\u011b nem\u00e1 o liter\u00e1rn\u00edm um\u011bn\u00ed ani potuchy, kdo neovl\u00e1d\u00e1 ani naprost\u00e9 minimum pravidel sv\u00e9 mate\u0159\u0161tiny. Tac\u00ed publikuj\u00ed sv\u00e9 v\u00fdtvory a mo\u017en\u00e1 si ani neuv\u011bdomuj\u00ed, \u017ee je takov\u00e1 prezentace sp\u00ed\u0161e kontraproduktivn\u00ed. Proto\u017ee nejsp\u00ed\u0161e ka\u017ed\u00fd rozumn\u00fd \u010dlov\u011bk po p\u0159e\u010dten\u00ed kousku podobn\u011b zpackan\u00e9ho reklamn\u00edho textu usoud\u00ed, \u017ee nen\u00ed radno s\u00e1zet na n\u011bco, co nem\u00e1 ani slu\u0161nou reklamu, co vypad\u00e1 pochybn\u011b u\u017e p\u0159i pohledu na pravopisnou str\u00e1nku takov\u00e9ho textu. A co kdy\u017e pot\u0159ebuje reklamn\u00ed nebo klidn\u011b i jin\u00fd text n\u011bkdo, kdo ho nedok\u00e1\u017ee napsat na dostate\u010dn\u011b vysok\u00e9 \u00farovni? Co kdy\u017e se n\u011bkdo pokus\u00ed napsat reklamn\u00ed text k propagaci sv\u00fdch z\u00e1m\u011br\u016f nebo redak\u010dn\u00ed \u010dl\u00e1nek a sebekriticky zjist\u00ed, \u017ee na to nem\u00e1? Doty\u010dn\u00fd ud\u011bl\u00e1 nejl\u00e9pe, kdy\u017e si nech\u00e1 napsat PR \u010dl\u00e1nek Seolight od n\u011bkoho, kdo to naopak um\u00ed p\u0159\u00edmo skv\u011ble. Tedy od n\u011bjak\u00e9ho copywritera. Proto\u017ee takto p\u0159ipraven\u00fd materi\u00e1l nab\u00edz\u00ed jen to nejlep\u0161\u00ed, co PR texty nab\u00edzet mohou, a\u0165 u\u017e jsou tyto ur\u010deny k jak\u00e9mukoliv \u00fa\u010delu. Takov\u00fd \u010dl\u00e1nek zaujme ve\u0159ejnost. A nikdo se nebude c\u00edtit pohor\u0161en t\u00edm, \u017ee si to majitel webu nenapsal s\u00e1m. Sp\u00ed\u0161 si leckdo uleh\u010den\u011b oddechne.                                                                                                                                                                                                                                                                                                                                                                                         5\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklama mus\u00ed st\u00e1t za to","item":"https:\/\/www.hsms.cz\/reklama-musi-stat-za-to\/#breadcrumbitem"}]}]